How Handling Objections can be a service to your "could be" buyer Many sales professionals consider objections a bad thing. They consider them a door that's closed and its off to the next “could be” buyer. However you might consider the “why” behind the objection to make more sales in less time. Sometimes the buyer gives a clear no, other times there are silent, unanswered questions in their mind that cause them to hesitate and stall the sales process. The following are some
Why Do People Buy? Understanding and relating to your customers needs is the cornerstone of good selling. People want to be understood and being able to relate on a social level will increase your chance of making the sale. After all, if you were in a foreign country where they only speak their language, would you speak their language, or yours? People you Know, Like and Trust According to this principle , we are more likely to say yes if we like the person who is selling it.